William Morris 1834-1896, due to his extraordinary talent as a pattern designer, colourful and inspiring life story, forceful intellect and personality, remains one of the best known of all British designers.

Under his direction, Morris & Co. grew into a flourishing and fashionable decorating firm, renowned for its wallpapers and textiles. The Morris & Co. trademark guarantees authentic versions of those enduring designs. “Strawberry Thief” pattern, depicting the thrushes that Morris found stealing fruit in his kitchen garden, is from the Morris & Co. Archive.

Not only a designer, William Morris was also a fervent socialist, scholar, an environmental campaigner, writer and poet and through his vast body of work sought to make changes to the world around him. His uplifting ideals and superb designs have inspired the first Morris & Co Body and Home Fragrance Collection.

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